Antoinette Jadaone, sinita ang ilang gawi ng moviegoers sa loob ng sinehan
- Antoinette Jadaone reminded moviegoers about proper cinema etiquette
- The director stressed that buying a ticket does not mean owning the entire cinema
- She called out viewers who invade others’ personal space or kick their seats
- Her post sparked reactions from netizens, including calls for better cinema manners
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Antoinette Jadaone reminded moviegoers about proper cinema etiquette after sharing a pointed set of reminders on social media about respecting fellow viewers and the shared space inside movie theaters.

Source: Facebook
The director posted her message on Tuesday, August 11, highlighting several behaviors that can affect the movie-watching experience of other people who have also paid to see a film.
“Tandaan po natin opo, may tinatawag tayong cinema etiquette kasi:” saad ng direktor.
Among her reminders, Jadaone emphasized that purchasing a movie ticket does not give anyone ownership of the entire theater.
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“Movie ticket lang nabili natin, hindi buong sinehan, opo," dagdag pa niya.
She also reminded moviegoers that a cinema should not be treated like their personal living room, where they can freely move around or behave without considering the people around them.
“Sinehan po ito, hindi mo sala.”
Jadaone then delivered a playful but pointed remark aimed at viewers who repeatedly kick or move excessively in their seats.
“E kung yung upuan mo kaya ang sipa-sipain ko???” biro niya.
Although brief, the director’s post renewed discussions about proper behavior inside movie theaters. Cinema etiquette includes being mindful of personal space, keeping movements to a minimum, and making sure that one’s actions do not disrupt the viewing experience of others.
The post also prompted several netizens to add their own suggestions for better moviegoing manners.
One commenter pointed out the importance of cleaning up after eating or watching a film.
“Isama na po natin ang sana pagligpit ng mga sariling kalat. Mhie, tapos na tayo sa panahon ng mga alila. Matutong magligpit. Salamat po!”
Another netizen suggested creating a guide for moviegoers, writing
“Sarap gumawa ng cinema etiquette primer!!!!!”
Others brought up additional cinema habits that can annoy fellow viewers, including revealing what might happen next in a movie.
“4. Wag mong I-announce yung possible na next scene.”
Another commenter jokingly referenced a viewer who is known for laughing loudly during films.
“Ayan ginagalit niyo 'di na natutuwa yung babaeng laging tumatawa hmp.”
Antoinette Jadaone is known for directing several popular Filipino films and television projects. She directed the 2015 ABS-CBN teleserye “On The Wings of Love,” which starred James Reid and Nadine Lustre, followed by “Till I Met You” in 2016. She also directed the films “That Thing Called Tadhana,” starring Angelica Panganiban and JM De Guzman, and “Sunshine,” starring Maris Racal. The latter has received international recognition and awards.
In another report, Director Antoinette Jadaone entertained netizens with an amusing incident involving an unpaid coffee bill. She shared that she had already walked out of a café when a waiter followed her and repeatedly pointed out that she had yet to pay. Jadaone found the situation hilarious despite the embarrassment and joked that she felt as though everyone inside the café was watching her. Her viral post also drew reactions from celebrities such as Jodi Sta. Maria and Janine Gutierrez, who joined other netizens in commenting on the story.
Meanwhile, James Reid looked back on his experience making the 2018 film “Never Not Love You,” which he described as a “crazy project.” The actor recalled how Antoinette Jadaone employed unconventional approaches while working on the movie. For James, the film represented a major shift from the sweeter romantic-comedy projects they had previously made together. He also believed that the movie captured the natural evolution and greater maturity they had developed as artists at the time.
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Source: KAMI.com.gh


