SB19 lands global deal with one of Hollywood’s biggest talent agencies

Published 23 Jun 2026 at 4:26 PM

by Rose Dabu

3 min read

SB19 has officially signed with United Talent Agency (UTA), one of Hollywood’s most influential talent agencies, for global representation
Through the partnership, the group will be represented in all areas, including live touring and brand partnerships worldwide
UTA Music announced the signing on social media and highlighted the P-pop group's impressive achievements since their debut in 2018
Many fans celebrated the milestone, viewing it as another major step not only for the group but also for the Filipino music industry

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SB19 has reached another historic milestone after officially signing with United Talent Agency (UTA), one of Hollywood’s leading talent agencies, for global representation.

SB19 p-pop — Photo: @officialsb19 on Instagram
Source: Instagram

The announcement was made by UTA Music through an Instagram post, where the agency welcomed the Filipino group to its growing roster of international artists.

In its statement, UTA said, "UTA has signed multi-award-winning, chart-topping Filipino music group SB19 for global representation in all areas, including live touring and brand partnerships."

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The agency also highlighted the group's remarkable achievements since debuting in 2018. According to UTA, SB19 has become one of Southeast Asia’s most influential music acts, earning more than one billion career streams and building a loyal global fanbase known as A'TIN.

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UTA likewise mentioned the group's latest album, Wakas at Simula, which features the single "Visa."

The talent agency also recognized several of the group's groundbreaking accomplishments. The P-pop act became the first Southeast Asian and Filipino artist to receive a nomination in the Billboard Music Awards' Top Social Artist category in 2021.

Aside from that, the group became the first Filipino act to appear on Billboard's international Social 50 and Next Big Sound charts. They also reached No. 1 on Billboard's Hot Trending Songs chart with "Bazinga" in 2021 before following it up with another hit, "GENTO."

UTA further noted that the group is set to make history this year as the first homegrown Filipino act to perform at major international music festivals such as Lollapalooza and Summer Sonic.

The signing is considered a significant achievement because UTA is widely recognized as one of Hollywood's most influential talent agencies. The company works with major artists, actors, and creators across entertainment, music, and media.

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For many supporters, the partnership signals a bigger opportunity for the group to expand its global reach and introduce Filipino music to even more audiences around the world.

Pablo Nase is the visionary leader, main rapper, and award-winning songwriter of the P-pop powerhouse SB19. As the CEO of 1Z Entertainment, he drives the group’s global expansion, including their historic 2026 Lollapalooza debut. Renowned for his complex lyricism and production, he recently released the acclaimed double albums Alon and Laon. In March 2026, he continues to redefine the OPM landscape with the launch of Wakas at Simula, cementing his status as a premier architect of modern Filipino music.

In separate news, SB19 is set to release its highly anticipated album “Wakas at Simula” on March 27, marking a milestone in the group’s eight-year journey in the music industry. The project features six new tracks, including the previously released “Visa,” along with re-recorded songs presented with fresh arrangements. Members shared that the album reflects their evolving sound, artistic maturity, and growth in the business side of music, while also emphasizing unity within the expanding P-pop scene.