Coco Martin reveals rejecting huge gaming platform offer despite its massive payout

Published 28 Oct 2026 at 9:46 PM

by Josh Medina

3 min read

Coco Martin reflected on the controversy that caused several brands to withdraw their endorsements from him
He credited Mang Inasal for continuing to trust him when other companies distanced themselves
The actor revealed turning down a lucrative offer from a gaming platform because it did not align with his personal values
Martin said he would rather earn less than compromise his principles and damage his reputation

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Coco Martin revealed that he turned down a lucrative endorsement deal from a gaming platform because accepting it would go against his personal values, emphasizing that protecting his name matters more to him than receiving a substantial payment.

The actor opened up about his decision during Mang Inasal's Ihaw Fest 2026 at Ayala Malls Feliz, where the food brand also celebrated its 10th year of working with him as an endorser.

He recalled how several companies ended their partnerships with him following a controversial fashion show appearance. During the event, he was seen holding a rope attached to a woman performing an acrobatic routine as part of a circus-themed presentation.

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He explained that he had no intention of doing anything inappropriate and was unfamiliar with the concept's direction.

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“Wala naman akong idea do’n dahil ang direktor namin do’n, Canadian. Siyempre, hindi ako makapag-English, hindi rin ako makapag-complain, na bakit ko hihilahin ‘yong tali tapes ‘yong babae, nag-a-acrobatic,” Martin said.

As the controversy intensified, Mang Inasal remained among the few brands that continued supporting him.

“‘Yong mga endorsement ko, nag-alisan talaga sa akin,” he recalled.

That experience influenced how he evaluates opportunities, particularly those that require him to associate his reputation with a product or service.

“Ang kapalit kasi no’n, ‘yong pangalan ko, eh,” he explained.

Coco disclosed that he rejected a major offer from a gaming platform despite the amount of money involved.

“Talagang kahit gaano kalaking amount, tinanggihan ko kasi sabi ko, hindi ‘yon kasi ‘yong values ko bilang tao, eh, hindi ‘yon ‘yong maibibigay ko,” he said.

He added that he did not want his endorsement to encourage something that could negatively affect other people's lives.

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“Kunwari tinanggap ko ‘yon, parang sinabi ko na okay lang sa akin kahit masira ‘yong buhay ng mga tao,” Martin stated.

The actor maintained that he would rather accept fewer opportunities while remaining true to his principles.

“Kaya pinili ko kung anuman ‘yong mga… ine-endorse ko talaga. Okay lang kahit kumita lang nang kaunti, basta alam ko, matapos man ako sa industriyang ‘to, matapos man ang lahat ng ‘to, taas-noo akong aalis dito.”

Coco Martin is a well-known Filipino actor, director, and producer recognized for his performances in independent films and television dramas. He gained early recognition through films like Masahista and Jay before starring in teleseryes such as Tayong Dalawa and Minsan Lang Kita Iibigin. His portrayal of Cardo Dalisay in the long-running series FPJ’s Ang Probinsyano further cemented his status in the entertainment industry.

As previously reported by KAMI, Coco Martin and his former partner, Katherine Luna, reunited face-to-face after years of not seeing each other. Their meeting also marked Katherine's inclusion in Coco's upcoming series, Sigabo. The former couple previously made headlines over a paternity dispute more than a decade ago.