Mimiyuuuh, isiniwalat kung gaano na siya kayaman; ibinahagi kung paano siya kumikita
- Mimiyuuuh shared that she has reached a point of financial comfort and discussed how she built her income as a content creator
- During her guest appearance on “Fast Talk with Boy Abunda,” she said YouTube became her main source of income during the pandemic before brand deals and endorsements became a major part of her earnings
- She also confirmed that creators can earn millions from platforms when their content attracts a large number of views, although she noted that her own earnings have declined as she uploads less frequently
- Mimiyuuuh attributed the changing YouTube income landscape partly to audiences shifting toward shorter-form content such as Reels and TikTok
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Mimiyuuuh opened up about her financial standing and shared how she earns as a content creator and influencer during her guest appearance on “Fast Talk with Boy Abunda” on Thursday, July 30.
Source: Youtube
During the interview, host Boy Abunda asked Mimiyuuuh directly about how wealthy she has become, prompting a playful response from the content creator before she explained her perspective on acknowledging financial comfort.
“Gaano ka na kayaman?” Boy inquired, to which Mimiyuuuh initially responded jokingly.
“Sobra!” she joked. “Ang yabang!”
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“Hindi, Tito Boy. Enough,” Mimiyuuuh said.
Boy followed up by explaining that being wealthy necessarily means reaching a point where one can say they already have enough and can live comfortably. Mimiyuuuh then agreed with Boy’s observation.
The conversation then shifted to how content creators and influencers generate their income. Boy noted that people are often curious about the financial side of being a digital creator, particularly those who build careers through content and fashion-related influence.
“Very comfortable—and that's a wonderful word. Pero 'pag tinatanong ng mga tao, paano ba kumikita ang content creator? Paano ba kumikita ang fashion influencer? Enlighten us,” Boy asked.
Mimiyuuuh explained that she does not necessarily identify herself solely as a fashion influencer because her content can cover different areas, including lifestyle and comedy. She said YouTube became her primary source of income during the pandemic, when many Filipinos were spending more time consuming digital content.
“Okay po. Actually po, Tito Boy, I don't really consider myself parang sobrang fashion influencer. Parang influencer lang, kasi pwede rin po akong mag-lifestyle, mag-funny-funny. And I think po, during the pandemic, Tito Boy, ang source of income ko po talaga ay YouTube. Kasi wala po talagang ginagawa ang mga Pilipino. Nanood lang po talaga digital. Pero nung nakita na po ng brands yung relatability ko po—na siguro kaya ko na pong maging endorser—yun na po ang naging (main) source of income ko. Mga brand deals na po, Tito Boy.”
Boy then asked whether creators can also earn significant amounts directly through the platforms where they publish their content.
“Okay, I get that. Endorsements, collaborations. Pero doon sa mga platforms, malaki rin ba ang bayad?”
Mimiyuuuh explained that the amount a creator earns can depend on how much their content is actually being watched.
“Depende siya, Tito Boy, kung talagang pinapanood ka ng mga tao.”
Boy then asked whether earnings from these platforms can reach millions, particularly for creators whose videos attract substantial viewership.
Mimiyuuuh confirmed that such earnings are possible when a creator's content receives exceptionally high numbers of views.
“Yes, of course, Tito Boy! Kapag sobrang laki ng views mo.”
Boy followed up by asking whether she continues to earn at that level today. Mimiyuuuh acknowledged that her current earnings have decreased, explaining that she does not upload as frequently as she used to.
“Hanggang ngayon?” Boy asked.
Mimiyuuuh then responded, “Ay, ngayon, Tito Boy, medyo bumababa na po. Kasi hindi na rin po ako ganun kadalas mag-upload.”
The discussion then moved beyond Mimiyuuuh’s personal experience and toward the broader changes in the digital content industry. Boy pointed out that she is not the only creator who may be experiencing a decline in YouTube earnings, noting observations that the platform may no longer provide the same level of income it once did.
“Hindi lang sa iyo, but may mga nagsasabi na hindi na ganun kalaki (ang kita sa YouTube ngayon). Totoo 'yun?” Boy inquired.
Mimiyuuuh agreed with the observation and attributed the shift partly to the growing popularity of shorter forms of online content.
“I think so, Tito Boy. Siguro mas nagshi-shift na kasi talaga ang mga tao po to the shorter contents. Reels, TikTok, ganun po. So bakit naman nga po sila manonood ng ganun kahaba kung pwede naman nilang panoorin sa loob ng fifteen seconds?”
Watch the full interview below:
Mimiyuuuh is a popular Filipino content creator and fashion design graduate who shot to internet superstardom after a viral "Dalagang Pilipina" challenge video in 2019. Celebrated for her distinct humor, authentic personality, and iconic catchphrases, she has successfully expanded her career into high-fashion modeling, mainstream brand endorsements, and building a massive YouTube following.
Recently, Heart Evangelista and Mimiyuuuh sparked online speculation after social media users noticed that they had unfollowed each other on Instagram. The two had previously formed a close friendship after collaborating on a vlog in 2019. Their apparent unfollowing came after Mimiyuuuh’s viral “clean money girl” remark about Anne Curtis, although neither event has been confirmed to be connected.
During her interview on “i-Listen with Kara David,” Mimiyuuuh addressed claims that she has become unrelatable. She acknowledged that her success has changed her lifestyle but emphasized that it has not changed who she is, while crediting her friends for keeping her grounded.
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