Ronnie Liang, nag-react sa isyu ng loyalty sa sponsors at endorsements

• Ronnie Liang recently shared his thoughts on brand loyalty and the ethics of celebrity endorsements, stressing the responsibilities of public figures toward companies that supported them early in their careers
• He expressed concern over celebrities using products from one company while endorsing another, pointing out the ethical and emotional impact on the original supporter
• Ronnie made his comments amid the ongoing “lifetime fuel” controversy involving Olympic champion Hidilyn Diaz and Phoenix Petroleum
• While he did not directly mention Hidilyn, the timing and reference to Phoenix Petroleum led many netizens to interpret his message as being aimed at her

Singer and actor Ronnie Liang has opened up about his views on brand loyalty and the ethics of endorsements, weighing in on a topic that has sparked conversations in recent days.

In a Facebook post on Saturday, March 14, Ronnie addressed the issue candidly, focusing on the obligations of celebrities toward companies that supported them early in their careers. He wrote, “Ang nag bibigay sayo ng Libreng Fuel at sumuporta sayo noong nag uumpisa ka palang si Phoenix Petroleum Philippines, Inc. tapos ang ine endorse mo ibang oil company. Unfair naman un sa nag bibigay ng libreng fuel at tumulong sayo nun nag start ka palang lumaban and masakit din on their part.”

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In this portion of his post, Ronnie pointed out what he saw as a conflict of interest when a celebrity used products from one company but endorsed another, highlighting the importance of loyalty to those who had given early support.

He continued, “Gamit mo gas nila tapos iba un pino promote mo,” emphasizing the ethical implications for the company that initially supported the personality.

Ronnie’s comments came amid the ongoing “lifetime fuel” controversy involving Olympic champion Hidilyn Diaz and Phoenix Petroleum Philippines, Inc., which has brought public attention to the dynamics of celebrity endorsements and corporate partnerships.

While Ronnie did not explicitly name Hidilyn in his post, the timing and specific mention of Phoenix Petroleum led many netizens to believe the message was directed at the Olympic gold medalist.

Ronnie Liang is a versatile Filipino entertainer and public servant who gained prominence as a Pinoy Dream Academy finalist in 2006. Renowned for his classic hit "Ngiti," he has successfully expanded his horizons beyond music and acting. A dedicated lifelong learner, he is now a licensed pilot, a PhD holder, and a First Lieutenant in the Philippine Army Reserve, inspiring many with his civic commitment.

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In a related report, Phoenix Petroleum released a statement regarding the resurfaced “lifetime fuel” issue involving Olympic champion Hidilyn Diaz. The company said it fulfilled its commitments by providing fuel donations for the first two years following her historic Olympic victory. Phoenix explained that the arrangement could not continue once Hidilyn entered into a partnership with a different petroleum brand. The clarification came after remarks from Hidilyn’s manager reignited public discussion about the incentive.

Manuel Noel Ferrer, the manager of Hidilyn, then took to Facebook to comment on the fuel incentive previously granted to the athlete. The benefit from Phoenix Petroleum had originally been announced as “FREE FUEL FOR LIFE.” He clarified that no conditions or restrictions were communicated when the reward was first given after the Tokyo 2020 Olympics. Hidilyn’s team stated that they respect the company’s decision not to extend the fuel benefit, while highlighting the athlete’s ongoing dedication to bringing honor to the country.

Source: KAMI.com.gh