- Veteran columnist Lolit Solis called out what appeared to be a leaning of companies toward foreign stars as endorsers of their products or shopping specials in the Philippines
- Earlier, popular actor Jackie Chan and South Korean actor Hyun Bin appeared as endorsers of known shopping apps in the Philippines
- Lolit indicated that these foreign stars replaced famous local stars, prompting her to ask if buyers prefer to see foreign actors instead of local ones
- She also wondered if local stars have lost their ability to draw buyers toward a product or shopping special
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Veteran showbiz columnist, Lolit Solis, in a post on IG called out what appeared to be the favoring of some companies to hire foreign stars to endorse products or shopping specials in the Philippines.
Her post came in light of the new commercials of a popular app showing Jackie Chan as the endorser and a telecommunication company featuring South Korean actor Hyun Bin as its own endorser.
“Para naman hindi effective mga stars natin as endorsers, Salve,” Lolit wrote in her post.
Lolit lamented the fact that the two foreign stars appeared in commercials that were shown to the public on the same day.
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“Nakakaloka na mga foreign stars ang nakikita mo na nag i endorse ng mga product o mga shopping specials natin. Sabay lumabas sila Hyun Bin at Jackie Chan as endorsers ng sikat na mga shopping apps natin,” the veteran columnist continued.
She said that the two replaced famous local stars, prompting her to ask if buyers really wanted to see foreign stars than a local one.
The veteran columnist then wondered if local artists have lost their magic to draw in buyers towards a product or shopping special.
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“Eh ang mga pinalitan nila mga sikat din stars natin. Ibig bang sabihin, mas gusto ng mga buyer iyon foreign stars kesa sa locals? Kahit nga mga telecom companies, ganuon din. Wala na bang magic iyon mga artista natin para humatak ng buyers?” she asked in her post.
Lolit then said that if she’s to be asked, she preferred seeing local sports idols, those who received medals, whose feat everyone witnessed.
“Kung ako nga, mas gusto ko pa makita iyon mga sports idol natin dahil parang mas real, nakatanggap ng medalya, talagang nakita mo nagpagod at matibay ang katawan. Pag vitamins ang product o pagkain, di ba mas believable na mga athletes ang nagbibenta nito? Ka-sad naman ba pati sa commercials parang tinatalo na ang mga local talents natin,” the veteran columnist further wrote.
She then said that even if Jackie Chan or Korean Oppas were her types, she still prefer local stars as endorsers.
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Lolit Solis is a Pinay talk show host, entertainment news writer, talent manager and showbiz columnist. She was born on May 20, 1947 in the city of Manila. According to the veteran showbiz columnist, she spent her early life in a poor section of Lardizabal in Sampaloc, Manila. She has made numerous controversial remarks about known celebrities. She was also involved in the infamous 1994 Manila Film Scandal, where she induced several actors and actresses to announce different names as winners.
Lolit was the center of attention recently because of Mark Herras. In a social media post, she once again discussed the actor's financial matters. Manay Lolit said she felt sorry for Mark due to the amount of his cash advance from GMA Network. She revealed this after announcing that she will no longer handle Mark’s career. From now on, GMA Artists Center will manage the career of the actor.
The veteran columnist also had an important announcement regarding Mark Herras. She announced on social media that she will no longer manage Mark’s career. According to her, GMA Artists Center will now handle the career of the actor. Manay Lolit furthermore wished Mark well despite their present issue.