- Pia Wurtzbach proved how loyal and faithful she is to Jollibee when she posted throwback and recent photos of her with the company’s official mascot
- The Miss Universe 2015 titleholder is one of the celebrity endorsers of Jollibee since 2020
- Her throwback photo shows a young Pia having her photo taken with the company’s mascot, Jollibee, during the little girl’s birthday
- Jollibee faced a tough public relations issue recently when a customer complained that she ordered ChickenJoy for her kid but instead got a towel wrapped in crispy batter
Pia Wurtzbach is showing everyone that loyalty is all about staying put no matter what the circumstances may be.
This is the message that Pia conveyed when she posted throwback and recent photos of her along with the official mascot of Jollibee.
She also wrote a caption, saying: “One Jolli girl mula pagkabata hanggang ngayon. Swipe left!”
The former Miss Universe 2015 titleholder is among the newest celebrity endorsers of the Filipino company.
She signed up with Jollibee in February of last year, and has since then appeared on the fast-food chain’s promotional materials.
While Jollibee enjoys a high following, particularly among Filipinos, its reputation got tarnished by the viral photo and subsequent complaint of a customer saying she received “fried towel” instead of fried chicken.
The issue was a PR nightmare for Jollibee, as netizens began flooding their walls with various other complaints.
Despite the issue, however, Pia opted to show her support, appreciation, and loyalty to the distraught company by posting a photo of a young Pia celebrating her birthday in Cagayan de Oro, which was presumably held at Jollibee, or being catered by Jollibee, as proved by the presence of its mascot.
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Jollibee has already addressed the matter and have started to implement measures that will prevent similar occurrences in the future.
Pia Alonzo Wurtzbach, more popularly known as Pia Wurtzbach or Pia Romero, is a Filipino-German actress, model, and Miss Universe 2015 titleholder. She is one of the four Filipinas to earn the title.
A couple of weeks ago, Pia shared what she told Miss Universe Andrea Meza during a conversation. She said that her advice to the newly-crowned Andrea is the same advice that she has been giving to all winners. She would always tell them to backup their files after a bad experience made her lose precious memories. Summing it up, she told Andrea to invest in a nice camera and to make sure to backup files.
Pia also took time to share what the Miss Universe apartment looked like. She took the video and sent it before to her sister, but it is only now that she is sharing it with the public. She even mentioned that she sounded like a kid, but she was simply so excited and the video was meant for her sister anyway. The huge apartment was shared between Pia, the Miss USA winner and the Miss Teen USA winner.
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