SB19 Pablo, may panawagan tungkol sa bagong hamon sa mga artist

• Pablo called for stronger safeguards to protect artists from unethical AI use in music
• He acknowledged AI as a powerful tool but warned against misuse of artists’ identity and creative rights
• The discussion comes amid debates sparked by AI-generated acts appearing on streaming charts
• SB19 continues preparing for their upcoming album Wakas at Simula and global performances

Pablo of SB19 has joined the growing conversation about artificial intelligence in music, urging stronger protection for artists while recognizing the benefits of innovation.

Speaking during the media launch of their upcoming album Wakas at Simula on March 23, the singer-songwriter shared his perspective on AI-generated content.

“I think AI is a very powerful tool. Ako personally, strong believer po ako ng innovation. I think it’s really important. But siguro po, not at the expense na ninanakaw na yung identity ng mga artists [at] yung creative rights,” he said.

Read also

Ejay Falcon, nagbalik-tanaw sa kanyang pagwawagi habang nagpapaalam sa Bahay ni Kuya

He explained that the issue becomes more serious when artists’ work is used without consent.

“Nagiging dangerous po kasi siya kapag walang consent ng mga artist at ginagamit yung mga gawa nila,” he noted.

Pablo emphasized the years of effort creators invest in building their sound and identity.

“So, for these softwares or companies to use [their songs] without their consent, I think it’s very unethical. I think it should be illegal.”

Rather than rejecting technology, he called for clearer rules.

“Sana yung mga gumagawa pa ng ganitong mga innovation dapat mas panatilihin pa nila yung rules or maging strict sila pagdating sa paggamit,” he said.

He also stressed artist control over their work.

“Dapat yung mga artist has the sole control if gusto nilang ipagamit yung identity nila or yung creative outputs nila sa mga ganitong klase ng bagay,” he added.

Pablo reiterated the need for balance.

“Pero naniniwala po kami na innovation is very important, kailangan lang ma-regulate ng maayos and ma-protektahan yung mga artists talaga na naghihirap sa ganitong klase ng art,” he emphasized.

Read also

Sunshine Garcia, nagpaka-totoo ukol sa karanasan niya sa BINI sa concert

The discussion follows debates sparked when an AI-generated act entered Spotify Philippines charts, drawing reactions from Filipino musicians. Meanwhile, SB19 continues preparations for Wakas at Simula, marking a new chapter as the group expands its global reach with upcoming performances worldwide.

Pablo Nase is the visionary leader, main rapper, and award-winning songwriter of the P-pop powerhouse SB19. As the CEO of 1Z Entertainment, he drives the group’s global expansion, including their historic 2026 Lollapalooza debut. Renowned for his complex lyricism and production, he recently released the acclaimed double albums Alon and Laon. In March 2026, he continues to redefine the OPM landscape with the launch of Wakas at Simula, cementing his status as a premier architect of modern Filipino music.

In separate news, SB19 is set to release its highly anticipated album “Wakas at Simula” on March 27, marking a milestone in the group’s eight-year journey in the music industry. The project features six new tracks, including the previously released “Visa,” along with re-recorded songs presented with fresh arrangements. Members shared that the album reflects their evolving sound, artistic maturity, and growth in the business side of music, while also emphasizing unity within the expanding P-pop scene.

Read also

Wacky Kiray to Alvin Aragon: “Siguro kailangan mo nang magpatingin, grabe ka na manghusga”

Meanwhile, SB19 surprised their loyal fans, known as A'TIN, after announcing their performance at Lollapalooza 2026 in Chicago. The group expressed excitement on social media about taking the festival stage. They will make history as the first P-pop group and the first Filipino act to perform at the renowned event. Their appearance is scheduled during the four-day festival from July 30 to August 2 at Grant Park.

Source: KAMI.com.gh