"I've been doing Pilates for about 8 years now": Sam Pinto reveals new business
- Sam Pinto has launched Azure Form, her own Pilates studio in Bonifacio Global City, marking her latest venture as an entrepreneur
- The actress said the business had long been planned with the guidance of her mother-in-law, a clinical Pilates instructor based in Australia
- Sam personally handled the studio's development, from conceptualization and branding to securing permits
- Despite focusing on business growth, the actress remains open to accepting acting projects if the right opportunity comes along
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Actress and entrepreneur Sam Pinto has expanded her growing business portfolio with the opening of Azure Form, a Pilates studio located in Bonifacio Global City, a project she says has been years in the making.
Source: Instagram
In an exclusive interview with PUSH ABS-CBN, Sam shared that the idea stemmed from her long-standing passion for Pilates and the expertise of her mother-in-law, Eve Semerad, who works as a clinical Pilates instructor in Australia.
"Actually, I've been doing Pilates for about 8 years now, and I super love it. And then I was like, why don’t we share this to the whole world? And also, [it’s] perfect, because my mom-in-law, she's a clinical Pilates instructor from Australia. So this was actually the original plan before pa, so finally, it actually happened," she said.
Sam explained that Pilates became part of her lifestyle because of the physical and mental benefits it offers.
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"Well, number one, I love it because it's good for posture and stretching. And it just helped me with my everyday life kasi you move better, you're stronger. Kasi ‘pag gym, diba, it's different from Pilates because that's for building muscle. This one is more for stretching, and parang you just feel better about yourself," she shared.
She also credited her mother-in-law for introducing her to the discipline while she was in Australia.
According to Sam, she took an active role in building the business from the ground up.
"From A to Z! From conceptualizing, from the name to doing the permits, ako ‘yung naglalakad," she said.
The actress admitted that establishing the studio was far from easy but described the experience as fulfilling.
Beyond Azure Form, Sam also manages a resort in Baler and an Airbnb property in Batangas. Looking ahead, she hopes to open more branches while remaining open to returning to acting if the right project comes her way.
"Why not? I mean, if there [are] projects, I’m still open. Nakaka-miss, eh," she said.
Sam Pinto is a Filipino actress, model, entrepreneur, and former reality TV personality who first gained national attention after joining Pinoy Big Brother: Double Up in 2009. Even before entering the famous house, she had already built a career in modeling, appearing in television commercials and print campaigns. Following her successful stint on the reality show, Sam signed with GMA Network and went on to star in several television programs, including Bubble Gang and Captain Barbell. Beyond the entertainment industry, she has established herself as a businesswoman, investing in ventures such as L'Sirene Boutique Resort in Baler, Aurora, as well as other hospitality and lifestyle businesses.
In a previous report, Sam delighted longtime fans by reprising her role as "Neneng B" during Bubble Gang's anniversary celebration. She even shared a behind-the-scenes photo featuring a reunion with Ogie Alcasid's iconic character and admitted that returning to the set felt just as fun and memorable as before. At the time, she also revealed that her priorities had shifted toward spending time with her family while focusing on health and wellness.
Meanwhile, Sam's husband, Anthony, experienced a health scare during the family's vacation in Japan after suffering a medical emergency that required hospitalization. She later disclosed through social media that he had tested positive for dengue, which he reportedly contracted before leaving Manila. Throughout the ordeal, Sam kept her followers informed by sharing updates on his condition and expressed her heartfelt appreciation to everyone who offered prayers, concern, and support for their family.
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