Diwata, kariton na lang ang sandigan matapos magsara mga negosyong paresan

• Diwata confirms the total closure of her prominent food outlets across multiple regions, citing significant internal business disputes
• The viral personality reveals that despite the massive growth of the brand, she failed to receive any financial gains from recent franchising deals
• Determined to move forward, Diwata has returned to her roots by launching a modest food cart to sustain her daily needs
• The entrepreneur emphasizes resilience, choosing to view this setback as a fresh start while maintaining her commitment to honest work

In a surprising turn for one of the most recognized figures in the local street food scene, Diwata recently announced the total closure of her expanded business operations.

Speaking during a television guesting on Wednesday, the entrepreneur shared that the large-scale branches that once trended online have officially ceased operations following a fallout with a former business partner.

The closure affects several key locations, including outlets in Quezon City, Pampanga, Laguna, and Caloocan.

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Diwata explained that while many perceived the expansion as a massive success, the reality behind the scenes was far more complex.

She disclosed that the issues stemmed from a lack of transparency and broken agreements regarding the brand's franchising model.

The most disheartening aspect for the viral star was the realization that the business growth did not translate into personal stability.

Diwata revealed that despite the hype and the numerous customers frequenting the larger stalls, she did not receive the expected earnings from the franchise agreements.

In a candid moment, she shared that the situation even left her in a position where others were indebted to her, rather than the business providing the financial security she had hoped for.

Despite these significant challenges, the spirit of the "Pares Queen" remains unbroken. Choosing to return to the basics that first brought her fame, Diwata has launched a new, smaller food cart.

This move marks a humble "reset" for her, prioritizing a manageable livelihood over the complications of large-scale partnerships.

"Tuloy ang buhay," Diwata remarked, emphasizing her resolve to keep fighting through the struggle. She maintained that as long as she is working honestly and not causing harm to others, she is confident in her ability to rise again.

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For her, the new cart is not just a source of income but a symbol of resilience in the face of betrayal and commercial failure.

As she navigates this transition, Diwata remains focused on the simple goal of providing for herself while serving the community that supported her from the beginning.

Deo Balbuena, popularly known as Diwata, rose to fame for providing budget-friendly meals featuring unlimited rice and soup. While her unique charisma and affordable food earned her viral status, she faced significant regulatory challenges concerning business permits and hygiene standards. Despite these legal hurdles, she remains an inspiration for many as a resilient symbol of Filipino grit.

It can be recalled that Diwata has officially re-entered the world of entrepreneurship, moving past the hardships of her previous commercial disappointment. A recent social media update revealed her latest project—a fresh vegetable stall established in General Trias, Cavite, as of mid-February. The vlogger previously opened up about a traumatic experience where she was allegedly misled and deprived of her rightful earnings by former associates. Undeterred by past failures, Diwata continues to motivate her audience with a message of perseverance, proving that setbacks are merely setups for a comeback.

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Previously, Diwata, the entrepreneur behind the viral brand was recently taken into custody for an overnight stay regarding claims of regulatory non-compliance. Diwata voiced her dismay over the legal process, claiming an arrest warrant was issued despite never receiving an official preliminary notice or subpoena. To regain her liberty, the social media figure had to settle a ₱60,000 bail, a cost she described as a significant blow to her current resources. Amidst ongoing pressure from various government offices, Diwata confessed to feeling exhausted as she navigates a complex web of legal and monetary obstacles.

Source: KAMI.com.gh