DJ Chacha reacts to DTI’s claim that P500 is enough for noche buena

• DJ Chacha drew attention online after reacting to a report claiming a simple Noche Buena could be prepared with a ₱500 budget
• In her post, she questioned the practicality of the suggested amount, echoing the sentiments of many Filipinos dealing with rising prices
• She also shared a screenshot of the article, which cited the Department of Trade and Industry’s confidence that ₱500 is enough for basic holiday items
• Her reaction added to the ongoing public discussion about affordability and the challenges families face as they prepare for the Christmas season

Radio personality Dj Chacha has sparked discussion online after sharing her candid reaction to a recent report stating that a simple Noche Buena is possible with a PHP 500 budget.

The broadcaster shared a post referencing the statement, which came from a November 28, 2025 article asserting the Department of Trade and Industry’s confidence in the affordability of basic holiday items.

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In the first slide of her Instagram post, Dj Chacha expressed disbelief over the suggested budget, writing: “Kasya daw ang 500 pesos pang-noche buena. Saan pong palengke kayo namimili dun kami pupunta para makatipid sa Pasko.” Her comment reflected the concerns of many Filipinos who have been facing rising prices of food and household essentials.

The second slide of her post included a screenshot of the news report. The headline read: “Noche Buena For Only PHP 500? DTI Is Confident That This Is Possible.” The article stated that DTI believes PHP 500 is sufficient for a simple holiday meal, noting that over 100 Noche Buena items have reportedly retained their prices.

“Pasabuy na lang po kami para makatipid sa panghanda sa Pasko,” DJ Chacha likewise wrote in the caption.

As the Christmas season approaches, Filipinos continue to weigh the practicality of the suggested budget against the actual conditions in local markets. Dj Chacha’s straightforward reaction has added another voice to the broader conversation on affordability, budgeting, and the realities faced by families preparing for Noche Buena.

DJ Chacha is a Filipina radio personality, broadcast journalist, and author. She first rose to prominence on MOR 101.9 under ABS-CBN, where she built a strong following through programs like Dear MOR. She later appeared on television, including a stint on Pinoy Big Brother: Lucky Season 7. After ABS-CBN’s shutdown in 2020, she continued her radio career on TV5’s 105.9 True FM. DJ Chacha is also the author of advice books such as Napakasakit, Ate Chacha. She is married to Michael Guevara and is a mother of three.

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DJ Chacha recently urged local government units (LGUs) to focus on distributing emergency “Go Bags” in light of the recent earthquakes, instead of allocating funds for political promotions. She stressed the need for disaster readiness and pointed to Pasig City—which has been running a similar initiative since 2022—as a model. The radio host also reminded officials to provide assistance fairly and without favoritism, calling out the politicization of public service and warning against those who might exploit government programs for personal gain.

Earlier, DJ Chacha drew attention online when she shared a weekend reflection that many linked to ongoing concerns about corruption and inequality. Her message struck a chord as public frustration grew over how the families of politicians and government contractors are able to enjoy overseas trips and luxurious lifestyles while ordinary workers continue to face daily financial hardship.

Source: KAMI.com.gh