Barbie Forteza dominates primetime TV with new projects

Barbie Forteza dominates primetime TV with new projects

• Barbie Forteza is solidifying her status as a reigning force in Philippine primetime television, marked by a succession of high-profile projects in 2025

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• Her recent works include the historical fantasy "Maria Clara at Ibarra," contemporary dramas, the new revenge drama "Beauty Empire," and the upcoming film "P77," showcasing her versatility

• For her role in "Beauty Empire," Forteza underwent a significant physical transformation, including a new short haircut, which she described as a "self-discovery"

• Forteza attributes her sustained success to a holistic approach to life, balancing her demanding career with personal well-being and embracing a "self-love era"

Actress Barbie Forteza is currently experiencing a career resurgence, firmly cementing her status as a reigning force in Philippine primetime television.

Barbie Forteza dominates primetime TV with new projects
Photo: Barbie Forteza (IG @barbaraforteza)
Source: Instagram

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Following a succession of high-profile projects, including the recently premiered "Beauty Empire" and the upcoming film "P77," industry observers are keenly noting the sustained success of the Kapuso star.

Forteza's trajectory in recent years has been marked by versatility and widespread appeal. After gaining significant critical acclaim for her role as Klay in the hit historical fantasy series "Maria Clara at Ibarra" in 2023, which saw her character traverse through Jose Rizal's iconic novels, she quickly followed up with the contemporary drama "Maging Sino Ka Man" later the same year.

Her 2024 historical drama "Pulang Araw," which is currently streaming, further showcased her range.

Now, in 2025, Forteza continues her prolific output with the new GMA Public Affairs revenge drama series "Beauty Empire."

The show, which premiered on Viu on June 16, 2025, and is set for television broadcast on GMA Network starting July 7, delves into the competitive world of the beauty industry.

In "Beauty Empire," Forteza takes on the role of Noreen Alfonso, a character that necessitated a significant physical transformation, including a new short haircut, which she has described as a "self-discovery" and "new era" for her.

This project involves a collaborative effort with Viu and CreaZion Studios, indicating a broader reach for her work.

Adding to her busy schedule is the highly anticipated film "P77." While specific details about the movie's plot remain under wraps, its inclusion in her current lineup further underscores her prominence in both television and film.

Beyond these major undertakings, Forteza has also been active in various guest appearances and collaborations, including a recent Closeup Philippines interactive music video with David Licauco, promising a return of their popular "BarDa" love team.

During a recent appearance on "Fast Talk with Boy Abunda," the veteran host lauded Forteza's current professional peak, referring to it as "Barbie Forteza's era."

The discussion touched upon her continuous string of successful projects, from her dramatic roles to her ventures into the big screen.

Forteza herself has openly spoken about embracing a "self-love era," marked by new hobbies like running and achieving personal milestones such as fully paying off her new home.

This holistic approach to her life, balancing career demands with personal well-being, appears to contribute to her sustained vitality on screen.

Forteza's consistent delivery of compelling performances and her strategic project choices have allowed her to maintain a strong presence in the competitive entertainment landscape.

Her ability to transition between diverse roles and formats has captivated audiences, contributing to her enduring appeal and her current dominance in the primetime slot.

As "Beauty Empire" rolls out and "P77" nears its release, Barbie Forteza's current run solidifies her position as one of the industry's most sought-after and successful leading actresses.

Barbie Forteza is a Kapuso actress known for her excellent performances in the series Nita Negrita, The Half Sisters, That's My Amboy, Inday Will Always Love You, Maria Clara at Ibarra, Pulang Araw, and many others. She entered showbiz in 2009, and her first project was to play the role of young Jodi in the local adaptation of the popular Korean drama Stairway to Heaven. Barbie was previously in a romantic relationship with fellow Kapuso artist Jak Roberto. She confirmed their breakup in January 2025.

Recently, Barbie took to social media to wish David Licauco a happy birthday. The actor dubbed “Pambansang Ginoo” marked his 31st birthday on Sunday, June 15. On X, Barbie penned a short yet heartfelt message to David. David later posted an affectionate response to the Kapuso Primetime Princess.

Previously, the actress entered the “Pinoy Big Brother Celebrity Collab Edition” as its latest house guest, focusing on personal wellness and social responsibility. Upon her entry, Big Brother (Kuya) immediately tasked Barbie with organizing a surprise fun run for a charitable cause among the housemates. The actress shared that her newfound passion for running, which started this year, is part of her “self-love era,” combining personal health improvement with participation in charity fundraising events. Barbie’s energetic entry and purpose-driven task are set to introduce a fresh dynamic to the “Bahay ni Kuya,” contrasting with the recent emotional departure of previous guest Heart Evangelista.

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Source: KAMI.com.gh

Authors:
Josh Medina avatar

Josh Medina (Editor)