Vice Ganda drops "shade" against Viva Films on live television

• Vice Ganda made a viral remark against Viva Films during the January 2, 2026 episode of the noontime show ‘It’s Showtime’
• The comedian thanked several production partners for the success of the movie ‘Call Me Mother’ but noted that Viva Films sent no flowers or support
• Social media users on platforms like Reddit have begun discussing the complicated history between networks and talent agencies like Viva
• The issue has reignited conversations regarding Nadine Lustre’s previous legal battles and existing contract with the same film studio

The Unkabogable Star Vice Ganda did not hold back during the January 2, 2026 episode of It’s Showtime, sending a clear message to one of the biggest film studios in the country. While celebrating the massive success of the movie Call Me Mother, which stars Vice alongside Nadine Lustre, the host took a moment to acknowledge the people behind the scenes—and those who were noticeably absent.

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Vice expressed deep gratitude toward ABS-CBN, Star Magic, and The IdeaFirst Company for their unwavering support during the film's production and promotion. However, the tone shifted when the comedian mentioned Viva Films.

“Sa Viva Films kahit hindi man lang nagpadala ng bulaklak, maraming salamat pa rin po. Wala talagang anything. Kukubra na lang,” Vice stated live on air. The remark quickly caught the attention of netizens, who interpreted it as a "parinig" or a subtle swipe at the studio for allegedly failing to provide even a simple gesture of appreciation despite the movie's success.

This statement sparked a massive debate on social media, particularly on Reddit, where fans analyzed the long-standing tensions between television networks and talent agencies. Some users recalled how agencies in the 90s would allegedly demand high fees or pull out artists once they became famous. One netizen commented: “

The issue also brought Nadine Lustre’s past struggles back into the spotlight. Nadine, who is still a Viva artist, previously faced legal hurdles when she attempted to manage her own career. “Kaya gustong umalis ni Nadz noon sa Viva eh,” one fan noted, while another asked, “Dba matagal na gustong umalis ni Nadine sa Viva? Kaso hindi natuloy because of contract nga, madedemanda sya if ever. Ilang years pa ba syang nakatali sa kanila?”

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Vice Ganda and Nadine Lustre’s partnership in Call Me Mother has been hailed as a dream collaboration, marking a significant milestone for both stars under the direction of Jun Lana and Perci Intalan. Despite the boardroom drama and agency issues, the bond between the two leads remains strong. As of this writing, Viva Films has not released an official response to Vice’s statement.

The friendship between the two leads of Call Me Mother is definitely one for the books, as evidenced by their sweet interactions off-camera. Vice Ganda was recently moved to tears after receiving a heartfelt and handwritten letter from Nadine Lustre, proving that their bond goes beyond professional obligations.

Aside from Nadine, Vice continues to receive immense support from partner Ion Perez, who never fails to show his admiration for the comedian's hard work. Ion recently posted a very sweet and supportive message for his "actor," celebrating Vice's continuous success in the entertainment industry.

Source: KAMI.com.gh