OPM hitmaker Jonathan Manalo raises concern over AI in music industry
- ABS-CBN Music Creative Director Jonathan Manalo has raised concerns regarding the misuse of artificial intelligence in the Filipino music industry
- While acknowledging AI as a tool, he argues that fully machine-generated works should remain in the public domain to protect human creators' intellectual property
- The producer warned that individuals lacking musical backgrounds are claiming authorship of AI-generated songs, displacing professional artists
- Manalo calls for stricter industry regulations and accountability to prevent unauthorized licensing and profiting from AI content
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The rapid integration of artificial intelligence in the music and creative sectors has sparked a heated debate within the Philippine music industry. Jonathan Manalo, the renowned Creative Director of ABS-CBN Music and a prolific songwriter-producer, recently shared his perspective on the technology, emphasizing the need for strict boundaries to protect genuine artists from being sidelined by "con artists."
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In a social media post on March 28, Manalo clarified that he does not view the technology itself as an enemy, but rather as a medium that requires legal oversight. Manalo wrote:
“AI isn’t the problem. It’s a tool. And if existing IP laws are to be applied, ‘original’ but fully AI-generated works should automatically be considered public domain, not eligible for copyright or any IP claim protection, then that should already set clear boundaries.”
The award-winning producer, often referred to as "Mr. Music," expressed deep concern regarding individuals who exploit these tools to manufacture a false sense of artistry. Manalo highlighted a growing trend of individuals without musical training attempting to pass off machine-made content as their own work.
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“Pero eto na nga tayo…When people with no proven background, no credentials suddenly claim authorship over obviously AI-generated songs that even untrained ears can spot, that’s where the line gets crossed.”
Beyond ethical concerns over authorship, Manalo argued that unregulated AI poses a real threat to the livelihoods of hardworking musicians and composers. He noted that the influx of AI content threatens those who have dedicated their lives to mastering the craft.
“It becomes a serious issue of displacement of real creatives who have put in the years, the work, the craft. The ones who should be getting the opportunities, and the economic benefits that should rightfully go to real human creators.”
Manalo also revealed that some individuals are allegedly attempting to monetize AI-generated tracks through licensing and synchronization deals, effectively charging fees for work they did not technically create. He did not hold back his disdain for such practices, even using a French phrase to emphasize his point.
“And I’ve heard this con artist is even charging for sync and other licenses on work that so obviously isn’t truly his, but fully AI-generated. Wow. ‘Tu devrais avoir honte’—that’s Mahiya ka naman in French.”
Concluding his statement, Manalo called for the industry to establish a framework of accountability. He urged stakeholders to implement rigorous standards to ensure that the music business remains a space for authentic human expression rather than a playground for deceptive practices.
“The industry must contain this with clear rules, real accountability, and no room for con artists.”
In a related report, Pablo of SB19 urged for stronger safeguards to protect artists from unethical use of AI in music. While recognizing AI as a powerful tool, he cautioned against its misuse, particularly when it infringes on artists’ identities and creative rights. The remarks come amid debates over AI-generated acts appearing on streaming charts. Meanwhile, SB19 continues preparations for their upcoming album Wakas at Simula and their global performances.
Ahead of Christmas Day, TJ Monterde took to social media to share holiday greetings. In the same post, he indirectly called out the issue of unlicensed AI-generated music covers. His festive message excluded those engaging in such practices, sparking reactions from followers who supported proper licensing and ethical AI use.
Bagong feature: Tingnan ang mga balitang para sa'yo ➡️ hanapin ang "Recommended for you" block at mag-enjoy!
Source: KAMI.com.gh
