Former Sexbomb Girls member Sugar Mercado wins international pageant, bags multiple special awards

Published 15 Oct 2025 at 7:59 PM

by Triz Pereña

3 min read

Sugar Mercado, former member of the Sexbomb Girls, was crowned Mrs. Universe Official 2025 in Laguna, marking her debut in international pageantry
She also won special awards for Best in National Costume, Best in Evening Gown, and Best in Talent
The celebrity mom credited her mentor Wilbert Tolentino and her support team, including Ate Madam Inutz and the #TeamKaFreshness family, for their guidance and encouragement throughout the competition
Reflecting on her journey, Sugar admitted she never imagined entering pageantry, especially as a single parent, but perseverance and faith helped her succeed

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Sugar Mercado, former member of the iconic Filipino girl group Sexbomb Girls, has added a remarkable milestone to her multifaceted career. She was crowned Mrs. Universe Official 2025 during the competition held in Laguna on Tuesday, October 14.

Former Sexbomb Girls member Sugar Mercado wins international pageant, bags multiple special awards
Source: Facebook

This marks Sugar’s first major venture into the international pageantry scene, and she did so with resounding success.

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In addition to winning the title of Mrs. Universe Official 2025, Sugar also received multiple special awards, including Best in National Costume, Best in Evening Gown, and Best in Talent. Her exceptional performance on stage helped her stand out among delegates from around the world. Representatives from Bulgaria and Melbourne, Australia were also named Mrs. Universe Official 2025 and Elite Mrs. Universe Official 2025, respectively.

Following her win, Sugar shared her excitement and disbelief on her official Facebook page:

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“Mga misis, umaga na pero d ko pa tinatanggal ang korona ko sa ulo ko as Mrs. Universe Official 2025 Winner… Never in my wildest dream na magiging beauty queen ako. Basta kung gusto natin, kaya natin… Again, maraming salamat sa mga nag mahal at nag tiwala sa kakayahan ng isang Sugar Mercado na abot ang kanyang pangarap at huwag tayo sumuko sa lahat ng hamon sa buhay. I love you all mga KaMisis!”

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In her heartfelt post, Sugar credited her mentor, Wilbert Tolentino, for his guidance, motivational talks, and unwavering support, which she said made even seemingly impossible goals achievable. She also acknowledged the efforts of her support team, including Ate Madam Inutz and the #TeamKaFreshness family, for their tireless dedication in helping her prepare for the competition.

Reflecting on her journey, Sugar admitted that she never imagined entering the pageantry world, especially as a single parent. She humorously compared her earlier doubts to watching fellow comedian and beauty queen Herlene “Hipon” Budol, realizing that with the right guidance and determination, success was possible. She emphasized the importance of faith, perseverance, and learning from mentors to turn dreams into reality.

Sugar’s achievement highlights her ability to excel beyond entertainment, transitioning from her celebrated career as a performer to an international pageant winner. Her story serves as an inspiration to fans and aspiring beauty queens alike, proving that with hard work, faith, and support, no goal is out of reach.

Sugar Mercado is a well-known personality in the Philippine entertainment industry. She first gained fame as a member of the popular dance group Sexbomb Dancers, which gained a huge following in the early 2000s for their catchy and upbeat dance numbers. Sugar was known for her exceptional dancing skills and captivating stage presence, which made her one of the standout members of the group.