Dianne Medina shares her live selling success story; from actress to online entrepreneur

• Actress Dianne Medina revealed that online live selling has become a significant, primary source of income for her family since she started during the 2020 pandemic

• Medina's venture began with a social cause, as she collaborated with struggling single mothers to sell their products on a consignment basis, earning commissions while providing them income

• Her business grew by testing with pre-loved items, then integrating the single mothers' products, and strategically leveraging various social media platforms as live selling gained popularity in 2022

• The financial success from her online endeavors has enabled the family to make substantial investments, including the recent acquisition of a new property for their daughter, Isabella

Actress and entrepreneur Dianne Medina has shared an insightful look into her successful venture into online live selling, a business pursuit that has remarkably evolved into a primary source of income for her family, including husband Rodjun Cruz and their children.

Her journey, which began amidst the challenges of the pandemic, highlights an inspiring blend of entrepreneurial spirit and social consciousness.

Dianne recently recounted her entrepreneurial evolution during an interview on Karen Davila's popular YouTube vlog.

She traced the origins of her online selling career back to 2020, at the onset of the global health crisis. Faced with the uncertainty of the times, the actress sought avenues to generate income while simultaneously contributing to her community.

This led her to forge collaborations with single mothers who were struggling financially.

"Nag-start kasi 'yung journey ko nung pandemic, 2020. Napaisip ako 'yung iba nagbi-business, ano ba 'yung pwede kong gawin."

"So 'yung mga moms na lumalapit sa akin, 'Ms. Dianne single mom ako, wala kaming pangkain ngayong pandemic.' Inisa-isa ko silang lahat, mineeting ko, and then kinuha ko bawat product [nila], binenta ko doon sa page ko po."

She clarified that her initial model was based on consignment, a strategy that allowed her to support these mothers without requiring significant upfront capital.

"Kinuha ko lahat ng items nila so parang ginawa ko consignment so I don't need to shell out capital, so ginawa ko na lang nagco-consignment sila, so online kami lahat. 'Pag may bumili, commission based so laki rin ng kinita during the pandemic, nakatulong din ako sa kanila." This approach not only generated income for the actress but also provided a vital lifeline for vulnerable families during a period of economic hardship.

As the concept of online live selling gained traction, Dianne expanded her operations. She initially tested the waters by live selling her own pre-loved personal items, observing the potential of the real-time sales format.

Soon after, she integrated the products from the single mothers into her live selling sessions, further broadening their reach.

By 2022, live selling had surged in popularity across various social media platforms, a trend Dianne shrewdly leveraged to grow her business.

Today, Dianne Medina dedicates a significant portion of her day, typically five to six hours, to her live selling activities.

Her commitment has evidently paid off, allowing her family to achieve notable financial milestones. The actress expressed profound gratitude, attributing her success to divine blessings.

The financial gains from her online ventures have enabled the family to make substantial investments, particularly in properties.

In a recent Instagram post in June, Dianne proudly shared an update on their latest acquisition: a new lot for their daughter, Isabella, situated conveniently next to a lot they had previously secured for their son, Joaquin.

She openly shared how they had diligently prayed for this specific property, manifesting its acquisition alongside her husband, Rodjun Cruz.

"Dreams do come true! Anything is Possible with my Lord Jesus!" Dianne exclaimed in her social media announcement.

She further inspired her followers by stating, "Teamwork makes the Dream work! Keep grinding! More More work! In Jesus' name! Looking forward to our next investment! Claiming it!"

Dianne’s journey serves as a compelling example of adapting to new economic landscapes, demonstrating how diligence and a compassionate business model can lead to significant financial growth and help build a secure future for one's family.

While attempts to gather specific public comments directly from the provided article link were unsuccessful due to technical limitations, the broader public sentiment often expresses admiration for celebrities who demonstrate such entrepreneurial resilience and a commitment to helping others.

Dianne Medina is a well-known personality in the Philippine showbiz industry. She is an actress, TV host, and model. Dianne began her acting career in the 2000s, where she became part of several TV shows and films. One of her first major roles was in the movie "Gagamboy" in 2004. This was followed by projects such as "D' Anothers" and "Kutob."

It can be recalled that Rodjun and Dianne's daughter, Isabella, recently turned 11 months old. The baby girl then had an adorable photoshoot as part of the celebration of the said milestone. The celebrity dad took to social media to share the photos beautifully captured by The Baby Village Studio. As per the Kapuso actor, Filipino Fiesta was the theme of the baby girl’s shoot.

She also previously shared with her followers her and Rodjun Cruz’s latest major purchase. The celebrity couple just secured a second lot for their children. As per the celebrity mom, they recently bought a vacant lot for their daughter, Isabella, across their current home. Their newly purchased lot is also located beside the lot they bought for their son, Joaquin, in 2022.

Source: KAMI.com.gh