Charo Santos, tinawag na 'heartless' ni Jim Paredes noon dahil sa ginawa niya
- Charo Santos, a veteran star, took to Instagram to post yet another "story time" video
- This time, Charo revealed she was once called "heartless" by APO Hiking Society's Jim Paredes
- The famous actress shared that Jim's remark about her had left her embarrassed before
- Eventually, Charo recalled why Jim called her "heartless" and the lesson she learned from it
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Charo Santos, a veteran actress and media executive, took to Instagram to share a candid and personal story that gave fans a glimpse into the more emotional side of working in showbiz.
In her latest video, Charo recalled a moment from the mid-'90s when she was unexpectedly called "heartless" by APO Hiking Society's Jim Paredes — a remark that left a lasting impact on her.

Source: Instagram
"It was in 1995, a lot of you weren't born yet, but there was a program called Tatak Pilipino, and it was hosted by Jim Paredes and Gel Santos-Relos," Charo began with a smile, recalling the show.

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"Alam niyo, maganda yung programa, award-winning. It ran on for a year. Then after a year, medyo bumaba yung ratings, and then the advertisers started to disappear," she explained, detailing the unfortunate downturn that led to the show's cancellation after its run back then.
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Charo was then tasked with the difficult job of informing the hosts, Jim and Gel, about the decision, "I met with Jim and Gel at sinabi ko yung reasons behind it, tinanggap naman nila."
However to her surprise, a comment from Jim would later catch her off guard during a team building event with APO Hiking Society, one that would leave a huge impact on her life as well.
"I thought everything went well until one day, we were having a team building naman with APO Hiking Society when Jim suddenly blurted out, 'You know, Charo, you're so heartless,'" she began.
Stunned and confused, Charo asked what she had done to deserve such a remark from the singer.
"Nabigla ako, parang, 'Why are you saying that? Anong nagawa ko?' Sabi niya, 'You couldn't even wait. I mean, when you cancelled Tatak Pilipino, it was my birthday.' Oh my God, natunaw ako sa hiya, and I said sorry so many times," she admitted.
Eventually, she reflected, acknowledging the human side often overlooked in corporate decisions, "I realized that talents are not just a cog in the showbiz machine; they're persons who get hurt."
Taking the lesson to heart, Charo made a commitment, "I took note of all the birthdays of all our talents and from then on, we never cancelled a program on any of their birthdays," she said.
Watch the video below:
Charo Santos is a highly respected Filipino media executive, actress, and television host. She is best known as the longtime host of Maalaala Mo Kaya, the longest-running drama anthology in the Philippines. Born on October 27, 1955, Charo rose to prominence in the entertainment industry not only for her acting but also for her work behind the scenes as an executive. She served as the President and later the CEO of ABS-CBN from 2008 to 2016. Even after stepping down as CEO, she remained active as the network's Chief Content Officer.
As previously reported by KAMI, Charo Santos honored Pilita Corrales in her latest post on social media. In her heartfelt post, Charo stressed that the industry "lost a legend" after the Asia's Queen of Songs died. The actress also recalled how her mom adored Pilita and her music. Charo further sent her sincere sympathy and deepest condolences to the late singer-actress's loved ones.
Meanwhile, Charo Santos previously shared a captivating story on Instagram. In her 'storytime' video, Charo reminisced a pivotal moment in her career back in the 1990s. The story also involved the late legendary comedian, Dolphy, known as the 'King of Comedy.' According to Charo, it was about her almost getting fired from ABS-CBN because of Dolphy and a show he stareed in.
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Source: KAMI.com.gh