Ever since social media has been deemed as a great platform to spread information, many influential people, especially in politics, have been utilizing it to spread propaganda against their political rivals.
KAMI learned that some politicians hire a social media strategist to come up with their own “troll army” to spread their propaganda. In a video by GMA Public Affairs, Joseph Morong explored the world of “trolls” in his show Brigada.
First things first, what is a "troll"?
A troll is someone who gets paid to make fake social media accounts to spread propaganda and promote their client.
Alias “Don,” an owner of a public relations company and social media strategist, has given enlightenment on how a troll farm works.
Under him, as the master troll, he has 500 other trolls working for him, and all of them has 180-200 fake accounts created.
The entire process starts with what kind of information the client wants to spread online. And then, the client will pass the message to the PR head. The next step would be the “most important job,” where the content editor strategizes how the message will catch the audience’s attention.
From there, the trolls will spread the message in different social media platform. Don added that their trolls have different personalities or profiles, and they also undergo training.
What are the kinds of trolls?
There are two kinds of trolls, the white and black. Don shared that the white trolls persuade people in the most diplomatic way, while the black trolls are the ones who deal with bad comments or toxic threads.
How much do trolls earn?
For an entry-level troll, they can earn up to P30,000 per month, while senior trolls can earn P50,000 to P70,000 per month.
Some clients also request for social media influencers or endorsers to join their campaign. Don said that an influencer could get at least P30,000 per post.
Social media giant Facebook has been regulating the spread of “fake accounts” in their site. Recently, KAMI reported that Facebook took down around 200 pages and groups that used multiple fake accounts to spread misleading information or “fake news.”
The said pages and groups were linked to the previous social media campaign manager of President Rodrigo Duterte back in 2016.
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