KAMI learned that Maine Mendoza became popular after impersonating Kris Aquino yet today, it seems that Maine Mendoza is taking the Queen of All Media's status as the queen of endorsements as well.
Philippine Association of Philippine Advertisers (APA) recently confirmed that Mendoza is now replacing Aquino as top product endorser.
APA's Soltero Salazar stated,
"It cannot be denied that Ms. Kris Aquino has been the favorite of product companies for more than two decades for their advertisements. But apparently, this has not been the case this year."
Mendoza's popularity isn't the only reason why she became the favourite of many brands but Kris Aquino's departure from ABS-CBN also plays a big factor in the market change, as she is no longer seen constantly on national television.
He also added that,
"Now that the political atmosphere has changed and that Liberal Party is no longer the dominant party, it has also affected the star power of the Aquino family."
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