Fast food chain giants Jollibee and Mc Donalds engaged in the tussle between the best fried chicken in the country (beep beep to other competitors).
Publicity skills should be marvelled for such a duel of cravings.
It began when Mc Donalds engaged in the commercial asking, “Anong chicken ni Joy (What is Joy’s chicken?)."
Jollibee’s campaign last year was, "Bakit love natin ang Chickenjoy (Why do we love Chickenjoy?)."
Now, Mc Donald’s offers free chicken McDo meals to all girls named Joy, and also to a Joy's friend.
Many were enticed for that offer and a lot of girls were wittingly stating to change their names to Joy.
Jollibee’s response is to give its patrons by announcing that they are giving away Chickenjoy buckets to everyone in #ChickenJoyNation.