Justin Bieber is a Canadian singer and songwriter.
Last 2008, he was discovered by a talent manager through his Youtube videos covering songs.
Justin was the first artist to have seven songs from a debut record chart on the Billboard Hot 100.
KAMI learned from PhilStar Global that Justin collaborated with a Filipino fashion brand because the style of Oxygen reflects him.
Timmy Jacob, Oxygen’s merchandising specialist said that big fashion brands have collaborated with Bieber, but it’s the first time that he agreed to collaborate with a Filipino brand because Oxygen's style reflects him.
"Justin Bieber is known as a music and street wear icon and music and street wear are really what make up the Oxygen style and the trends that we follow, so it makes perfect sense for us to collaborate," Jacob explained.
This is also Oxygen’s way for them to be known as an international label expanding in different countries like Vietnam.
Since last year, Oxygen worked closely with Bieber, his team and MCA Music to make sure that the company will carry the artist's albums and they will come up with around 20 street wear styles each for men and women.
The collection, said Jacob, was inspired a lot by Bieber's "Purpose" album, as well as song lyrics and visuals that went with it serves as the inspiration of the said collection
LEAVE YOUR OPINION IN THE COMMENT SECTION BELOW!
Got similar, interesting, or heartwarming stories, photos or videos? Please share it with us by joining and posting it on https://www.facebook.com/groups/kamipinoyscoop/
Check out the latest KAMI video!
Want to watch more exciting and fun videos? Please Subscribe to KAMI YouTube channel now!