- The people from Kratos Strong Coffee came up with the most original and effective marketing strategy
- They offered free drinks one hot, Friday afternoon on the streets of Manila
- Check out how they did it!
Friday traffic in central Manila, Philippines, is something no motorist wants at all; quite nightmarish to say the least, especially when temperatures soar high on the scale.
A short time ago, drivers were as usual settling down for another terrible traffic jam –and unbearable heat.
But just when things couldn’t get worse in the Ortigas business district, especially between Julia Vargas and San Miguel Avenues, the cars’ slow chugging was confronted with something different.
Each time the streets’ stoplights changed from green to red, a swarm of superbikes, with beautiful leather-clad girls, appeared.
Holy moly! The gorgeous chicks got off their motorcycles, and confidently walked towards the cars. Their purpose: to hand over multiple refreshing, ice-cold Kratos Strong Coffee cans.
Great way to get yourself new fans, with an impacting marketing move!
Kratos Strong Coffee provides that extra caffeine shot, perfect to boost energies for Friday outings after a long day’s work.
The sampling event was a complete hit, of course. The video of the entire scene was shared and commented by thousands of social media users.