— Sometimes, advertisers go too far...
— Here are 8 examples of too sexy ads
If there is one truth in advertising it must surely be this: sex sells. And a lot of sex sells a lot of things. As the late, great comedian Bill Hicks dryly noted, sex can be (and often is) used to advertise absolutely anything at all. Sometimes, however, those zany advertising types go a little too far for some peoples’ tastes, and wind up getting their creations banned. Here, then, are our top ten television commercials that were banned for their sexual content.
With the slogan “The Unexpected Experience,” the ad shows a guy having a spot of trouble with his partner’s bra, when technology takes over… If only it were as simple as knowing the password in real life…
The five 30 second ads were designed to reach a new cohort of young adults who had grown up with IKEA and associated the furniture retailer with their parents’ generation.
Centraal Beheer Achmea has another Appeldorn insurance moment in Adam and Eve. Eve wanders through the Garden of Eden, mesmerized by the beauty around her. When she meets Adam for the first time he looks stunning, at first. Rumor has it that the ad is not being broadcast due to sensitivities in the gay and religious communities.
On this banned commercial, a group of friends are playing a daring game of Str*p Poker, as they all watch one young girl about to remove her bra the lights go on and a man asks ‘Whats Going On’, then the ’sexy’ friends become a group of pensioners at a care home. As Centrum will make you feel young again.
In this banned Super Bowl 2007 Bud commercial, a guy and girl are skinny dipping in a pool and people are watching them in from the bar.
Hey, vegetables can be sexy too! This commercial was banned in the UK for the sexually suggestive content it contains, though you could argue it was the censors who had something other than dinner on their minds… This rude food takes the whole idea of sexy cooking to the extreme. Warning: you may have to simmer down after watching this.
Banned from American TV screens, the ad is about as hot as it gets. It depicts a recently married elderly gentleman’s death by heart attack as a result of watching his new wife seductive performance through a keyhole. And before anyone writes in, we’ve been assured that no elderly voyeuristic men were harmed in the making of the commercial.
By the very nature of the products they advertize, condom commercials regularly come under the scrutiny of the censors. This ad for Durex from their “Feeling is Everything” campaign was no exception. Featuring British actor Dominic Cooper, the funny commercial was deemed unsuitable for UK audiences when it was made a few years back. Still, we think you’ll agree the message, although a touch unsubtle, is an important one.