- Nippon Paint, a leading coatings manufacturer in the Philippines, launched Asia Young Designer Award (AYDA)
- AYDA is a competition that encourages design leaders, especially the youth, to make innovations that will address needs beyond the horizon
- The contest is divided into two categories: interior design and architecture
Asia's number 1 coatings manufacturer Nippon Paint introduced Asia Young Designer Award (AYDA) on Thursday, July 21 at the Manila Peninsula in Makati City.
The competition which began in Malaysia in 2008, has now expanded to more than 2,500 entries coming from 15 countries such as the Philippines, Thailand, Pakistan, China, Japan, Hong Kong, Indonesia, Papua New Guinea, Vietnam, Singapore, Bangladesh, Sri Lanka, Taiwan, and India.
First opened in the Philippines in 2014, AYDA was previously known as Nippon Paint Young Designer Award (NPYDA).
“We are relaunching our design program as the Asia Young Designer Award, which places the competition on a higher echelon of gathering young talent across borders and spurring innovative thinking on how to make life healthier, more convenient and eco-efficient through design,” noted Michael Chung, general manager of Nippon Paint Philippines.
AYDA aims to recognize interior design and architecture students and to bring innovative concepts to new heights with this year's theme: “Be Bold. Be Free. Be You.”
Chung said that the bout "seeks out designs that are unconventional, non-conformist, innovative, and with a focus on individuality."
Contestants may choose between the design program's two categories - interior design and architecture.
As a prize, Nippon Paint affords AYDA grand winners a chance to earn learning experience in Bali, Indonesia. Moreover, P50,000 cash and a six-month internship under Lor Calma & Partners, an interior design firm, or architectural firm Aidea, Inc. are given as rewards.
“At Nippon Paint, we are passionate about encouraging the design leaders of tomorrow to create innovations that address crucial needs well beyond expectations. It is our fervent hope that AYDA would continue to be an inspiration in strengthening creative minds and help propel leaders of change in the local and international design arena,” Chung said.
According to Nippon Paint Philippines general manager, they have challenged the youth to observe what is needed in the society, to think beyond convention, and to create corresponding designs that will express distinct mark as tomorrow's leaders in architecture and interior design.
Winners of last year's contest are Jose Agustin Ricarte for Architecture and Martha Joyce Tomas for Interior Design, both from the University of Sto. Tomas. - Kami Media