- The Philippine Basketball Association (PBA) has partnered with Cignal TV to launch PBA Rush, a 24/7 TV network dedicated to broadcast PBA live games and replays and PBA-related segments
- According to PBA Commissioner Chito Narvasa, PBA Rush will be patterned after NBA TV where they will broadcast the 'greatest games', analyses and documentaries
- PBA Rush will be available to all Cignal TV users in both standard and high definition
Just like convenience store 7-Eleven, the Phillippine Basketball Association (PBA) is going 24/7.
On July 17, the league has broken new ground as it made an announcement on its partnership with satellite TV provider Cignal for a 24-hour channel.
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The channel will be called PBA Rush and will be available in both standard and high definition. It will be a channel solely dedicated to PBA shows patterned after NBA TV.
Cignal TV President Jane Basa said that they wanted a way to strengthen their relationship with Filipino sports fans and that for Philippine basketball, the PBA is the only brand they can rely on.
According to PBA Commissioner Chito Narvasa, the partnership aims to make the PBA closer to fans and inspire them to become better Filipinos.
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PBA Rush will be airing PBA games live in simulcast with TV 5 and it would also air segments featuring certain players, legends, and a behind-the-scenes look into the league.
Basas also mentioned their plan to revive the 'PBA's greatest games' in the 24/7 channel.
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The Cignal TV president also said that aside from showing live and replay of games of the current season, they also envisioned to bring back games from way back in the 80s and the 90s.
PBA Rush has actually been airing test broadcast since early July, showing replays of the old major tournaments like the Philippine Cup, the Commissioner's Cup and even the recently held FIBA Olympic Qualifying Tournament at the Mall of Asia Arena.
Part of the segments it plans to air are games in the PBA D-League, women's 3-on-3, and Batang PBA games.
The PBA and Cignal have officially sealed the deal, signing a 3-year contract of broadcasting PBA games, and PBA-related specials including analysis and documentaries.
The Cignal marketing team is looking to accommodate millions of fans in their homes that are avid followers of PBA games.-Kami Media