Achy Breaky Hearts speak out on Piracy

Achy Breaky Hearts speak out on Piracy

- Star Cinema’s latest offering received unprecedented attention with copies leaking online shortly after its first showing day

- ‘The Achy Breaky Hearts’ earned an opening day gross of PHP 14 million

- In a study, unlicensed media industry in the country is estimated to involve 100,000 Filipinos

Shortly after ‘The Achy Breaky Hearts’ opened last June 29, illegal copies of the much anticipated romantic comedy leaked online to the disgust and dismay of the movie’s stars.

Achy Breaky Hearts speak out on Piracy

(Photo from randompinas)

The movie’s leading actors took to their own social media accounts to share their feelings about the incident.

Jodi Sta. Maria, who played the role of 30-year old Chinggay, thanked all those who have already seen the movie in cinemas, saying their love and support mean a lot to the entire team behind the film.

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But the actress also expressed sadness that illegal copies of the movies are being circulating online considering all the hard work they have put into it.  She also urged the fans to report the illegal links they find, “Let’s support the local movie industry by reporting illegal links of the film to report@abs-cbn.com,” she wrote.

Richard Yap, one of the love interest of Chinggay, shared the same sentiment in his Twitter post saying that, “Let’s all work together for the better future of the local film industry.”

On the other hand, Ian Veneracion, decries the future of the Philippine movie industry due to the rampant piracy.

READ: Jodi Sta. Maria: ‘Mr. Right just around the corner’

“Huwag sana dumating ang araw na wala na tayong mapanood na pelikula dahil wala nang mag-aaksaya ng utak, pagod, pawis, panahon at pera kung ninanakaw lang din naman,” he said.

(I hope that day won’t come when we cannot watch any films because no one wanted to waste their brainpower, effort, sweat, time, and money since it gets stolen anyway.)

Star Cinema, the production company and film distributor of the film, denounced the act of uploading footage online without their consent. It claimed that piracy is one of the major factors that has been "slowly killing" the local movie industry. -IS, Kami Media

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