Monde Nissin experiencing backlash over pancit canton change

Monde Nissin experiencing backlash over pancit canton change

- Popular noodle brand 'Lucky Me!' surprised everyone by launching a new line of their pancit canton

- Consumers and distributors took to social media to demand for the return of the old pancit canton

- Lucky Me! was launched in 1989 and has been a Filipino household staple ever since

Nothing describes Filipinos better than our love for food. Food is central to every occasion, whether big or small. In this country, you can bet that whenever you walk in on someone who is just about to eat you’ll hear the words, “Kain tayo!”. (“Let’s eat!)

We have a lot of dishes to choose from but the humble pancit canton (stir-fried noodles) hold a special place in our hearts.

When one mentions pancit canton, the brand 'Lucky Me!' is sure to come to mind. Monde Nissin, the company that manufactures 'Lucky Me!', decided to rebrand their popular product. The makeover featured flatter and thicker noodles, and they also changed the noodles’ shape from square to round.

Monde Nissin experiencing backlash over pancit canton change

(photo credit: youtube.com)

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Monde Nissin promised that this is their best-ever pancit canton.  However, such a marketing gimmick fell short of consumers’ expectation. While most agree that the noodles are indeed smoother and not prone to sticking when cooked, many complain that it is not as savory as it was before. Some even call the new branding as 'fake.' Many speculate that while the new packaging boasts of thirty-percent (30%) more noodles, the size of the flavor packets remained the same.

Monde Nissin experiencing backlash over pancit canton change

New (top) vs. Old (bottom)

(photo credit: nemcy.wordpress.com)

Loyal consumers and local distributors took on the 'Lucky Me!' Facebook page to air their concerns. “Why fix something that isn’t broken?” lamented several commenters.

“Balik nyo na iyong dating pancit canton. Hindi mabenta ang bago, naluluma lang,”  a sari-sari store owner said.

(Bring back the old pancit canton. The new ones are not sellable, they just become stale.)

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Twitter has also been flooded with the #BringBackOldPancitCanton hashtag.

Melissa Pabustan, Monde Nissin’s Head of Corporate Communication, addressed the concerns by stating that, “We are listening. It's not like we have done this, that's it. We are listening to consumers and carefully evaluating our options and we are working hard towards keeping that trust and love of consumers for our brand. So we're trying to balance the benefits of the improved version and the old one so we're getting there."

Pabustan added that the company's teams are analyzing and evaluating what the consumers liked about the old version so they can apply it to the new one.

What do you think? Will we get the old pancit canton back?-IS, Kami Media

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