WATCH: Real blood was used in this maxi pad commercial

WATCH: Real blood was used in this maxi pad commercial

We usually associate blue liquid to menstruation in sanitary napkin and tampon commercials, but will it be a thing of the past now?

Bodyform, a U.K.-based company that produces maxi pads and panty-liners, upped their commercial game with a campaign focused on the idea of bleeding.

Obviously, no blue liquid was used here.  Consider yourselves warned though – there is a lot of blood in this video.

In the commercial, titled ‘Blood’, female athletes – ballerinas, boxers, surfers, football players, and the like – were shown bleeding from their respective sports. Despite the rough athleticism they showed in the video, they proved that they cannot be stopped when they see red.

WATCH: Real blood was used in this maxi pad commercial

(photo credit: qz.com)

Some notable clips were of a runner’s knee bleeding while she ran, a ballerina’s bloodied toes after taking off her dance shoes, and the bridge of a boxer’s nose bleeding almost at the end of the video.

The commercial ended with a powerful statement: ‘No blood should hold us back.

 

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